Always capture the consent for the use of personal customer data in your Salesforce Org. Practical example “Advertising” – as a company, you can only communicate the material if the customer agrees to. The customer / contact receives a personalized email including public links on your campaign, whereupon they can submit or revoke the necessary declaration of consent on a personalized public website. All information is stored in the object (individual) by Salesforce and can be accessed again on a later time for different purposes.